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For a recent job, I did a press release for my pals at NTT ICT. Their international mothership released a report on how industry is using and responding to Cloud computing, and they asked me to do a press release, targeted at their Australian customers, who tend not to be engaged by general, international press releases that don’t make reference to the Australian context.

Here’s the press release:

I always like my work with NTT ICT. It is interesting work: cloud computing is really the new world of IT, so I’m learning about what it means and how companies are using it.

And I love applying my writing and editing skills to an area that I’m not an expert in: the aim is to keep a sense of authority so that it doesn’t sound like the copy is being dumbed-down in any way, but to make it accessible to a wide readership.

So, what do you think ?