All the way back in 2013, I featured Chris Dale from Marketing HQ in a guest post on this website, and he did the same for me. I obviously need to be better at cross-marketing, since I never actually posted a link to my post here. But better late than never. There’s nothing that’s gone
When I told my pal Grant that I was enjoying providing some copywriting and editing services to the amazing Sydney Dance Company, he told me about his favourite blog on arts marketing, Trevor O’Donnell’s Marketing the Arts to Death. Grant worked in arts organisations for rather a long time, I believe, before starting Benson &
Is blogging important these days? In the early days of blogging (and Wikipedia tells me that blogs emerged and became popular in the late 1990s), it was all about making a statement, building a public persona and getting a following. And that’s what you did: if you found someone interesting, perhaps because they had the
We’ve all passed comment on poorly written spam, particularly those Nigerian letters asking you to send your bank account details so that they can transfer a load of money to you, or the emails from your ‘bank’ with basic spelling errors. I thought I’d point out the opposite. Well, not actually opposite, in that this
Marketing has strong links to copywriting and editing. Marketing copy needs to read well and be edited so it’s error-free. Copywriting needs to have basic marketing skills to understand who the target audience is and how to convey key messages. I enjoy working with marketers and the lessons I’ve learned from them, and I know